Chula Seafood

The Chula Difference

Chula Seafood is a family owned + operated fishery that purveys high quality, fresh fish from the Pacific Coast, East Coast and Worldwide.

Shop our fresh fish case or indulge in one of our delicious menu items. We are fresh fish in the desert.

How It All Started

Established in San Diego, CA by the Heflin Family in 2009, Chula Seafood is a family owned + operated fishery that purveys high quality, fresh fish from the Pacific Coast. The boat, CHULA, specializes in harpoon-caught & deep-set buoy Swordfish in addition to species off the California Coast. After years of commercial fishing, the family decided to take the plunge into wholesale distribution in California, delivering fresh, Chula caught fish.

FV Chula is docked in Point Loma, CA and this is also where Chula Seafood Wholesale is located. Off-loading directly from our boat to local California restaurants and other distributors. Because of years of commercial fishing and close relationships with the local fisherman, we are able to supply the best of the best.

In August of 2015, the family recognized the need for fresh fish in the desert and began delivering straight from the boat to Arizona. This led to the opening of our first fish market and restaurant, located in South Scottsdale and another slated to open late Fall 2018 in Phoenix. Chula Seafood is dedicated to purveying the highest quality product with matching customer service.

Fresh Fish In Arizona?  How?

A reoccurring question answered: The family was raised in AZ and once the children were grown, southern California was the new residence and the birth of Chula Seafood. Jim Heflin, who started it all, runs the California division and his son Jon, whom resides in Phoenix, operates Arizona.